Pete... I ♥ U

Hey dear friends,

this time I have a very clear message on my metallic but deep nails... but the question of questions remains: Who (or what - I have been really asked this!) is Pete? I'll leave that to your imagination. All you need to know is that I love Pete.

Thanks to Miu Nails & Wellness for the great and heartily service.

Xoxo ♥ Johanna

Fashion Made In Estonia Part #4 With Gerda Miller

Hei kallid,

today we are coming to a completely different level of design and art in the "Fashion Made In Estonia" series by Fall4Me. It is nothing less than "face design" or rather make-up art with the commonly well-known artist Gerda Miller who brings international influence with her since she has lived in England for four years.
She herself is as artful as her art which underlines and promises lots passion and creativity. Her main statement is that everyone is different and versatile and that meanwhile you cannot speak something average in a country.

Photo: Laura Kallasvee

Fall4Me: Dear Gerda, I believe that I am not only speaking for myself but as well for my readers if I say that we are very thrilled to have the crème de la crème of Estonian artists firstly joining my project and secondly honors me and my readers on my blog, so thank you for that.
What is typical Estonian about make-up by Gerda Miller?

Gerda Miller: I don’t have a typical or specific make-up for Estonians, I’d say that it all depends on the person and their wishes on what I will create.

What makes it exclusively 'made in Estonia’?
Uhh, I don’t even know…Made by an Estonian artist?

You had lived in England for quite a long time. Was it hard to have a career as make-up artist?
I have lived in London for 4 years, I don’t know if it is a long time but long enough to see that the life there isn’t easy. As in every big city it’s hard to make a career, whatever the career would be, 'cause there are so many talented people and so few good/dream jobs. But 'cause of the competition you work harder and you most definitely become better at what you do.

What kind of feedback did you get for your styling?
'Cause London is so multicultural city, there are as many different styles/looks as there are people, so everyone who walked in to our store (Make Up Store) had a vision what they like and what they wanna get, so our job was to create it, even if it meant being out of your comfort zone. I was lucky that all my client were happy with their make-up. :)
How important is it to wear make-up in Estonia?
I think it's really individual how much or often people in Estonia wear make-up so I can’t really say that it’s super important or that it’s not important at all.

Do Estonian women put a high value on being natural?
They do and they don’t, as again depending on a person what they prefer. Lot of people don’t wear any make-up or wear only light coverage organic make-up products and at the same time there are women/girls who put on heavy make-up, fake lashes, etc. daily.

How does it differ to other countries?
I guess every country and every culture has its own style, but I would say that comparing to few other countries Estonian women prefer more of a natural make-up.

The Estonian singer Kene Vernik - styled by Gerda Miller

Which national and international famous personalities have you styled so far?
If you mean styled as done make-up for then few Estonian celebrities and one of England's reality TV stars.

What can the world learn from Estonian make-up stylists?
Oh I think world can learn a lot, cause we have so many amazing and talented artists here, who have their own unique style and technique.
A sentence that everyone should know to say in Estonian is…?
Ilusat päeva!- Have a good day!

Follow Gerda Miller's blog where she almost daily publishes new designs and on Facebook to get direct contact with her and advices from the master herself.

Xoxo ♥ Johanna

Spy Von Karajan

Hi beautiful people,

today I have decided share confessions of an alleged spy.

Attention! A spy is easily mixed with a stalker, therefore many people quickly get scared of them.

"How do you find all this information?", I am asked pretty often. If they just knew... I am not even intentionally looking for a certain information, the information is simply crossing to way.

Meanwhile the shock turns to admiration: I am asked for help to get out a certain information about a certain person. There are good methods.

Double-faced but always honest I get to be shared information sooner or later which I in the first place need for my self-developpement - not to use it against others.

Last but not least it is not a high art to find out an information by the conclusion of time and space.

Belt - C&A
Watch - Chanel
Necklace - Claire's
Pumps - Melbury
Bracelet - I am
Earrings - Expressions
Lipstick - Debby

Xoxo ♥ von Karajan

P.S.: Thank you my new sponsors from Dresslink.

Fashion Made In Estonia #3 With Stella Soomlais

Tere tere minu kallid,

I hope you are enjoying my project "Fashion Made In Estonia". The female touch stays however this time it is different we are moving further to meet an accessory designer who works with leather for men and women. Stella Soomlais is the third Estonian artist and caught my personal taste with leather accessories. In the interview she will teach us the exclusivity of leather.

Fall4Me: Dear Stella, thank you for being a part of my project. We are all excited what handicraft means in Estonia and happy to know it from you. What is typically Estonian about Stella Soomlais Design? What makes it exclusively 'made in Estonia'?
Stella Soomlais: All the products are handmade in my Tallinn studio, so the items carry the philosophy of myself and my team, who all love to live and work in Estonia and care about the reputation of our home. We want to make an effort that a stamp "Made in Estonia" would mean good craftsmanship, original ideas and good design.

Why exactly did you choose to concentrate on leather accessories? Who and what were your motivations?
Designing and making leather accessories is something where all my interests meet. I had always liked to sew and make and invent things. On the other hand I was very fond of mathematics as well as organising and starting new projects. In my everyday life now I have all that - I can do handicraft, be creative and have my office routine. My motivation has been a wish to make a difference, to build something that would matter. With my own company and brand I have this chance. As for the material then leather kind of accidentally became a material to work with, but now looking back at this coincidence then it seems a very logical decision, because I really like the characteristics of leather and the technological possibilities it enholds.

What can leather accessories do what metal accessories such as gold and silver cannot do?
Every leather and skin is unique and therefore has its own story. Metal can be melted and reshaped into something new again and again. Leather keeps its marks and therefore to me is more precious and meaningful - you really need to think twice before cutting it.

How popular are leather accessories in Estonia compared to other countries?
Leather accessories have been quite popular throughout the history in Estonia, but lately the market has became extremely versatile. It is very common now that students after graduating start to build their own brand, so we have a lot of very cool young designers who are now more and more transforming the local design market. Leather accessories and the designers get more and more attention and this increasing competition is good for the design and production quality. I'm not very familiar with other markets, but it's seems that the tendency is the same everywhere. Leather accessories seem to be a very popular all over the world.

What can the world learn from Estonian fashion designers?
We have a lot of small creative enterprises, where the designer her-/himself is a hands-on kind of person. The fashion designers in Estonia have very strong handicraft skills, which enable them to add a personal touch to their products. People appreciate when someone makes products with their own hands, customers like to know who exactly has put an effort into the product they are buying, so I guess this kind of honesty behind the scenes is something that Estonian fashion designers can be proud of.

A sentence that everyone should know to say in Estonian is…?
I like the Estonian idiom "Tasa sõuad, kaugele jõuad", which is also one of my mottos. This means that when you take it slow then you'll reach afar. I've built my company very slowly, trying to make sure that the foundation is strong, so that my brand would endure all the hard times that come on the way of fulfiling my goals.

Stella Soomlais' original products are available all over the world. Visit her online and on Facebook to get the direct contact and enjoy exclusive Estonian quality.

Xoxo ♥ Johanna

Denim Dream

Ciao belli,

sun is up! If it is not yet time to dream I do not know when else it is supposed to be. I may not know each one of you but I do know something about you that not even you might not about yourself: You have at least one dream! And let it be a car, health, meeting a special person, going to a special place, having a certain hair-style, realizing a project... This makes all of us a unity. The unity of dreamers. This makes all of us have something in common, even if we may not like each one, we have the chain of dream that links us to each other. So can you tell me why we still stick to this competition-thinking?
If you have a dream believe in it and never give up on it. Sometimes we are stupid enough to take a chance - do not ask yourself why you did not catch that chance. Stick to that chance learn from the situation and think of an alternative to come closer to your dream because just like we are linked to each other by our dreams our alternatives and chances are the links to our dreams!

The spring trend's name is denim, spring's motto is awake anew with your good old jeans... eh dreams!

And if you might give up on your dreams or whenever you might re-invent your dreams I will be the first one to support you with it. If it is your dream and even if I might not like it I am still going to support you.

Denim blouse & skinny jeans - New Look
Sunglasses - Carrera
Pumps - Laura Biagiotti
Lipstick - P2
Earrings - Emporio Armani

Xoxo ♥ Johanna

Fashion Made In Estonia #2 With Liisa Soolepp

Tere tere minu kallid,

you enjoyed the interview with the charming Tanel Veenre? You are hungry for more fashion made in Estonia? Today we are moving to fabric industry, in particular knit-wear with female touch. The designer Liisa Soolepp is inspired by the forests of Estonia with her knit designs. Famous customers of her are among others Lenna Kuurmaa, front-singer from the rock band Vanilla Ninja.

Photo: Virge Viertek

Fall4Me: Dear Liisa, thank you for participating in my project and for agreeing to the interview. What is typically Estonian about Liisa Soolepp Design? 
Liisa Soolepp: My aim is to create designs which are unique and at the same time practical. The items are made by using modern manufacturing possibilities, but the sense of human hand is still there. In my designs I put main emphasis to patterns, textures and colours. And to balance it I keep the cuts of the garments quite simple. I really like the idea of knitted coats, which are suitable for cold scandinavian climate. 

What makes it exclusively "made in Estonia"?
In my life and creative work I follow the holistic way of seeing the world. I'm happy to be Estonian and to live in neighborhood with forests, which gives me the opportunity to feel myself connected with nature. My collections are mostly inspired by the forest as an extremely powerful sign-system. The forest is full of structures and patterns. This is like a holy script, full of senses and endless possibilities. I like to play caleidoscopical games with different elements of forest such as spiderwebs, leaves, animal footprints, mushroom structures and so on. Estonian forest inspires me to find archaic signs and patterns and to use them in urban context, bringing them closer to modern people. It means taking an element out of itˇs original context and recreating it in new system. And of course all my products are made by lovely Estonian ladys.

Why exactly did you choose to concentrate on knit wear? 
When during my studies in artschool I saw the knitting-maschine first time, it momentarily raised the interest what maschine is it and what is possible to do with it. I haven' t analyzed that "magnetism", simply the theme of knitwear attracts me and it's been very interesting to discover that world. It's somehow in my blood and the part of my creative DNA. 

Who and what were your motivations? 
Creating the designs I mostly like to play with pattern. I search inspiration from archaic signs and symbols, which have the ability to accumulate thoughts and meanings, therefore allowing peace and stillness to take place. I like to think about clothes as talismans, which create unseen protective and supporting environment around the wearer, besides the function of simply covering the body. Through the clothes, which are „loaded” by this idea, we are experiencing world and recording memories and impulses. I wish, that my clothes could function as a bufferzone between the world and the wearer. 

Since your design is based on knit wear. How - in your opinion - does knit fit in for spring? 
Very well, I think. And I hope my new spring collection will be the proof of it.

Can you imagine to widen your field in design?
Maybe in the future, but now there is so much more to discover and learn in the field of knit-wear and therefore I'd prefer to focus on this at the moment.

How popular is knit wear in Estonia compared to other countries?
I guess, it's quite popular here. It depends on our climate also, because there is quite much time of coldness, when you wish to cover yourself with warm knit-wear. And as during the last years our scene of knit-wear design has lot developed, those obstacles come nicely together.

A sentence that everyone should know to say in Estonian is...?
Tark ei torma! (Wiseman is never in hurry!)

Knit-wear has been a highly celebrated trend in the international fashion scene in the past years. Maybe the Estonian touch fascinated you now. If so, visit Liisa Soolepp on Facebook for all her creations and to get her fashion online.

Xoxo ♥ Johanna

Fashion Made In Estonia #1 with Tanel Veenre

Tere kallid sõbrad,

if you are following me on my social networks (Facebook/Instagram/Twitter) you are already informed that today I am launching my project April-project "Fashion made in Estonia". This project is about introducing you the Estonian culture of mentality and fashion. For that I have interviewed six Estonian fashion people who are talking about their work, their nation and themselves. The artists will be introduced one by one on my social media (follow me to stay tuned). For those of you who may wonder why I picked Estonia, well, it is my most favorite country which I as well admire for the fashion. Apart from that I believe that the Baltic state may be small but it is of high international potential.

I feel most honored to begin this project with the jewelry designer Tanel Veenre. The 37-year old designer has launched his jewellery label named TVJ in various European countries and Turkey. Besides from that he is a professor at the Estonian academy of Arts which he graduated in 2005. His creations differ from the average jewellery which is supposed to take the wearer on a journey.

Fall4Me: Dear Tanel, thank you for participating in my project and for agreeing to the interview. Me and my readers are very excited to read about your story. So the first questions is: What is typical Estonian about Tanel Veenre Jewellery? What makes it exclusively 'made in Estonia'?
Tanel Veenre: I am probably not the best and most typical representative of Estonian jewellery. But analyzing the Estonian jewellery phenomen that has gained lot of attention internationally I would describe it - sensitive, spiritual, acromatic, organic, thoughtful and patient. There is always something behind the surfice, nothing isn't as it seems at the first sight.

Does it make any difference to be a male or female designer in Estonia?
Estonia has a long tradition of strong female figures in jewellery - my teacher Kadri Mälk, her teacher Leili Kuldkepp, then Ede Kurrel... So if Europe is struggling with male dominant figures on the field then here it is vice versa. But personally I wouldn't have picked up this topic - talent shines through gender roles. Sometimes balance between ambition and family life makes it harder for women to be so strongly present in area - but this doesn't make the work weaker.

If you would not be a jewellry designer what would have you become?
My curse and blessing is art - this was clear from early on. So it wouldn't have mattered much wheather I have chosen graphic art, fashion, painting ... Hands on creating was my way from the beginning.

How is a woman supposed to feel when she is wearing Tanel Veenre jewellery? What is the message of your creations?
Talking about my small series ( - these delicate and colorful creations should make one feel special, cheerful, mysterious ... Different series have a different character as well. But in general - you need a creative and strong soul yourself to step into dialogue with strong pieces of jewellery.

What can the world learn from Estonian jewellery design?
Beauty of patience.

A sentence that everyone should know to say in Estonian is...?
Ilu päästab maailma / Beauty saves the world

Follow Tanel Veenre on Facebook and visit him online on: and

Xoxo ♥ Johanna

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